When it comes to marketing your business, it’s easy to immediately think BIG. While platforms such as TV, radio and social media can be very effective in promoting your brand and distributing your message, each of these channels comes with a price tag. To be able to reach a large enough audience, you could find yourself needing to spend a fairly substantial amount.
Sometimes the best marketing approach is the simplest one. In fact, something as unassuming as a custom sticker could generate results for your business if used in a clever and compelling way. Plus, with comparatively low production and distribution costs, custom sticker printing could even provide stronger ROI than other forms of marketing.
Here are a few ways in which you could use customer stickers to promote your business.
Window Decals
Take advantage of your own unused real estate. Where there’s a window, there’s a way to market your business. You can attract potential customers by applying custom stickers to your storefronts, company cars and more. With so many finishes available, your only limit is your own creativity.
You can use window decals to express your brand or convey specific information or messaging. From stating your opening hours and social media handles to advertising your sales promotions and new product releases, there are many ways you can raise awareness for your brand and your offering.
If your business is located in an area with high foot traffic such as the Perth CBD, custom sticker printing could help you stand out in a crowded space. By dressing up your front windows with decals, you can make the right impression and gain the attention of passersby.
Unlike billboards and other forms of traditional signage that can be on the expensive side, window decals have a very low cost per impression and can be easily replaced and updated as needed. What’s more, as you’re applying the stickers to your own assets, you won’t have to go through the process of obtaining council permits.
Floor Decals
Enticing people to enter your store is important, but once you get them through your front door, you have to continue to make an impact on them. You need to encourage your customers to commit to making a purchase, and once again, you can make the most of the space that is already available to you.
More often than not, we don’t tend to notice what’s going on under our feet. That is until we find ourselves walking on an enormously large and vibrantly coloured floor decal. By printing large scale, custom stickers in an eye-catching design and applying them to your floor, you can capture the attention of your customers to provide them with important information.
You could use floor decals to advertise your latest promotion or you could use them in a more subtle way. For instance, by using decals to clearly direct people throughout your store, you are improving the customer’s experience and increasing the likelihood that they will make a purchase.
Bumper Stickers
For building general brand awareness and recognition, you can’t go past the humble bumper sticker. While Perth traffic may not be as bad as other major cities, we still find ourselves in congested conditions during the peak hours of the day. When sitting still with an idling engine, we don’t have much else to do other than take in our surroundings, and that includes the custom bumper stickers on the back of the car in front.
If you’re looking for a cost-effective solution, the simple bumper sticker could be perfect for you. Your distribution costs will be zero with your loyal customers doing all the work for you, and you can also print them in bulk runs to help keep costs down.
The key to a successful bumper sticker is to think outside the box. Yes, you definitely need to include your company name and logo, but that’s not all you should print on your stickers. Come up with a fun or relevant message, taking your brand and the context of your sticker into consideration, even the shape of the bumper sticker is customisable. If someone reading your sticker is stuck in traffic, what could you say to them that will resonate with them in that exact moment?
Interactive Stickers
To take your efforts a step further, you can actively engage potential customers by using interactive custom stickers. There are all sorts of special effects that can be applied to your stickers such as peel and reveal and scratch n sniff stickers. You can use these types of stickers to run competitions at events or to provide in-store giveaways.
If you would like to integrate your stickers with your social media, app or other digital platform, you could even print a QR code directly onto the label itself. Interactive stickers can enable people to connect with your brand and can ultimately help you build brand equity for your business.
Promotional Products
Last but not least is the ever-popular promotional product. From water bottles and keyrings to headphones, USBs and chargers, you can apply a custom sticker to almost any product that would be of value to your prospective customers.
Rather than choosing any product at random, it’s best to select an item that relates to your business in some way. For example, if your company actively demonstrates a commitment to being environmentally friendly and this is important to your target market, you may choose to create a promotional tote bag or keep cup.
No matter what your custom sticker printing requirements may be, the Label Factory can provide you with a practical solution that fulfils your purpose and looks good too. For all your business sticker printing needs, contact our Perth based team today.
